Find the right shade for you to avoid looking washed-out, especially in winter when our complexions are naturally paler. Those with fair skin should opt for plum or purple undertones. Darker skin types undertones of violet, dark red or chocolate brown. And for those with warmer complexions (such as olive skin types), a dark wine or burgundy shade will compliment your tone.
* Before you apply your lip colour, exfoliate and moisturise your lips to create a smooth base and for longer lasting wear. *